How Does Compelling Customer Service Impact Your Business Sales?

Let us understand how customer service can influence the working of your business

We spend a lot of time discussing the benefits of good customer service. We know everything there is to know about it. But how does customer service contribute to increased sales, and what happens if your service isn't up to par? That is, after all, why this guide exists! We aim to support you in understanding the relationship between your customer service, sales teams, and a number of other company components so you can keep growing without having to worry about departmental conflicts!

Impact of Customer Service on Business Sales

Customers who are pleased with their purchases are more likely to return. Customer retention leads to repeat purchases, and maintaining a high level of customer satisfaction is beneficial for obtaining referrals. The better your customer service, the less price sensitivity your customers will have. Consumers who are satisfied with the service and believe they are appreciated by the firm are more likely to spend more than new customers.

Consider the powerful strategies that are listed below to establish a healthy relationship with your customers.

1. Higher Lifetime Value

All of this adds up to a significantly better lifetime value (LTV) for your customers. The LTV of happy customers can be six times that of regular customers. LTV is also crucial. Customers with a greater value are more profitable for your business and hence more crucial to keep.

Higher lifetime value

These clients are five times more likely to buy from you again and four times more likely to recommend your business to a potential customer. So it's critical to not just ensure that your customer service is excellent, but also that it remains so. Keep those satisfied consumers.

2. Upselling

Existing clients are not only more likely to spend more, but they are also easier to upsell to. Customers that have already purchased from you are 60-70 percent more likely to upsell, according to the book Marketing Metrics. Your loyal consumers are one of your best options if you're going to introduce a new product or want to enhance sales for a specific item. Customers who have consistently experienced excellent customer service in addition to excellent products are more likely to remain loyal to your business.

They're considerably more willing to test new products because of their high level of contentment. Also keep in mind that their price sensitivity is lesser! They are not only more inclined to test new products, but they are also more likely to pay the most for them. Half of your advertising will be done for you if you provide exceptional customer service.

Nowthat, we have discussed the powerful strategies on establishing a good and healthy customer relationship. Let us look at some ways on how to retain customers with your compelling customer service.

3. Return Your Customers with Good Service

Good customer service has a significant impact on a company's bottom line. Overall, service has a direct or indirect impact on your bottom line. In order to improve the customer experience, your company must consider customers as a whole, rather than in terms of sales or service. Customers who have had the finest previous experiences spend 140 percent more than those who have had the worst previous experiences, according to a study published in Harvard Business Review recently.

According to Salesforce, “9 out of 10 consumers say that they would pay more to ensure a good customer experience and 70% of customers will do business with you if you resolve a complaint.” Another benefit of excellent customer service to a company is that it increases the value of future transactions. Customers return to a brand when they link it with above-and-beyond concern for the customer. It's the digital version of friendly customer service.

Customers like to do business with organisations that can efficiently handle calls and respond to questions. They demand fast hold times, quick access to information, and a variety of engagement opportunities. Customers will spend more if you address these needs.

4. Maintain a Better Work Environment

You are the first point of contact for customers. It's a good start to hire and retain service-oriented employees and properly teach them to give outstanding service, but don't stop there. Survey your customers to see how you're doing, and then adapt your service to match their needs.

A small firm can be destroyed by poor service, which can include seemingly minor details such as how an employee answers the phone. Check in on a regular basis, and use meetings, notes, and incentives to ensure that your employees are giving it their all for your company. Customers will be satisfied, and you and your staff will benefit from a nice, pleasant, and calm environment.

Benefits of a Good Customer Service

Building a stronger relationship between your sales staff and your customer care department has a number of benefits. After-sales service that is well-managed can help to reduce buyer's regret, keeping customers invested in their purchase and, by extension, the brand. As a result, a certain number of customers will return to make another transaction.

Benefits of a Good Customer Service

If something goes wrong, exceptional customer service may assure a positive outcome no matter what happens, improving the chances of a repeat order or a referral to your brand. Sales will always prevail if you can turn a bad into a positive. Customer service will have a direct impact on sales by contributing to positive evaluations. If an unhappy customer can be persuaded to write a favourable review, that's a win that salespeople know will boost revenue, because most internet consumers read reviews before making a purchase.

The Hazy Boundary Between Sales and Service

A problem/solution cadence exists in both sales and service. Customers, both current and potential, come to your business seeking for an answer. They have a requirement, and it is your company's responsibility to meet that requirement.

The approach is what distinguishes sales from service. Salespeople frequently go out of their way to find prospects and emphasise needs they didn't realise they had. Customer support employees respond to consumers' obvious demands – issues they bring forward.

Together, they are a combination of proactive and reactive selling.


By contributing to positive reviews, customer service will have a direct impact on sales. Because most internet users read reviews before making a purchase, convincing an angry client to publish a positive review is a win that salespeople know will enhance revenue. At the end of the day, business is about people assisting others in succeeding, prospering and increased sales. It's a win-win situation.

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